So, traffic is, like, Wawa hogi Fest, follow along with me here. So every year Wawa does its hogi Fest, and people think they're getting a good deal. I mean, they technically are it's a discount on a delicious sandwich. However, what people don't realize is that this always coincides with their annual price increase so they give you a discount off of the price. You were paying for a few weeks. But when hogi Fest is done, you're suddenly paying a higher price and you don't even realize because you just think oh, the discount is now gone. So every year traffic at this time of year picks up like crazy and everybody says oh it's just this time of year, it's just this time of year, it'll get better. We get out of the holiday seasons. Everybody thinks everything's better but it's not because there still are more people. It may be a little better than it was the holiday season. You just came out of but there still are more, in fact more people and it still is more traffic than you had a year before that. So you then go into the whole next year thinking. It's just going to get worse during holiday season when you go into the whole next year, thinking you're going to get a discount on your delicious sub when they're actually just raising the price on you.