What's up, guys? Uh, speaking of counter programming, I do believe that the Super Bowl was a product of that, um, In Living Color was hosting a live show, um, with musical acts and the Super Bowl, uh, viewership went down during that period of time. So, that's when the Super Bowl decided to do the halftime show, I think the following year with Michael Jackson, if I'm not mistaken and also, uh, kind of programming, um, with the Grammys in the late 80s, when Will Smith won his, uh, first award. Um, they didn't televised it. So your interview wraps had a party and all the celebrities from um, the Grammys came over to party with them. So kind of programming does work hippie out.