I was Major in a comic books back in the early 90s and uh, I can almost pinpoint when this Multiverse stuff started, uh, the sales for comic books were through the roof and then they started to plummet drastically. So what they did was is each comic book company Marvel and DC invented a limited 10 or 12 part comic series. That introduced the Multiverse DC was crisis on infinite Earth and Marvel was Secret Wars and both of those started the whole thing of Reinventing origin stories. Just basically to sell more comic books. You're 100% right? It's just a way for them to redo stuff and reinvigorate the franchise.