So, this whole food, expiration thing should be pretty darn easy in my opinion, right? The terminology we should use is used by if you use sell by, what do I care as a consumer? Oh, you sell it by then. Okay, that doesn't give me enough information. If you use the terminology best used if by you, throw the uncertainty of the if factor in there. But if you just flat out, tell me use by January 1st. I know if I don't use it by January 1st, I'm taking a risk say.