The problem with the news coverage of this murder of the CEO, is that back in the old days, the news would shut off at, you know, 11:30 12:00 and then you wait till the next day. Now, they have to fill up 24 hours of content. You can play, this is content clip. And they just endlessly pontificate on what may or may not have happened. It's just all a bunch of speculation. That's it. Just fill up the time.